CFT training (Customer First Training)

The Miami site is where a lot great things get started.

Over the last 2 years, all Miami drivers have taken a 40-hour immersive training course on consultative selling. Yes, that’s right, it’s a customer-first training to help our restaurant customers with their fresh seafood ordering, deliveries, and inventory management.  Getting fresh seafood right is tough, and we know that.

Once the drivers complete the training, they receive a training certificate and perks when they help their customer order the right product, right time, with limited returns. We all want to respect the ingredients, not throw food away.

The training is broken up into pre-watch videos that the drivers watch ahead of time, and submit their key takeaways and key questions.  Then they get together in-person for a 3 day workshop to learn and practice things like:

  • Confirming pick/pack, bill of lading

  • Communicating with customers on out-of-stock, and substitutes

  • Reinforcing seafood handling best practices

  • Effective listening skills

  • Creating win-win relationships